Gatorade Is In The Social Media Game

June 29. 2010, under Internet Marketing, Social Media Marketing with No Comments

Gatorade is taking on social media in a big way by teaming up with Radian6 and IBM and building a variety of data visualizations and dashboards. Using the system the Gatorade marketing department keeps track of buzz and conversations around the brand in the social media landscape, gaining valuable consumer insights to be used in the marketing, PR, media and brand strategies. Check out the video below and provide us with your comments.

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